Wednesday, 9 October 2013

Business Information - the Holy Grail?

Business Information -
There are those that fall back and rely entirely on ratings and guidance provided by Business Reporting Agencies to guide them in terms of credit provision. There are others that effectively outsource their credit risk entirely to Credit Insurers and others that use this business information in tandem with their own risk management assessments.
Each to their own of course but the reality is that a business report on the same client from half a dozen agencies will result in varying suggested risk guides, suggested credit line or probability of distress rating; this, despite all effectively using the same publicly available information save for a handful who may have links to clients receivables payment data.
So, is one wrong and the other right? The answer is of course neither; they are simply offering an objective analysis based on information available to them using their own parameters in calculating risk.
The true measure of any business reporting agency rating guide are the statistics one can draw from simple database analysis and experience of actual bad debt or payment default and the timing between default and the last rating supplied.
There are many that will show or suggest they pick out potential defaulters or buyer insolvency. I recall some years ago being called by one agency which had seen our name appear or a list of unsecured creditors, effectively saying they could have saved us the loss. I’m not sure how he felt when I told him we were OK with the loss value but not with the report they themselves had provided us just 6 months earlier that gave a higher rating than the year before.
The point is this, bad debt is not necessarily bad, it’s the inevitable consequence of trading on open credit terms and one responsibility Credit has it to balance this and control it so that the business can trade and grow profitably.
Accuracy in ratings and guides however are important, not only in warning you about potential default but showing you when and where you can exploit business opportunity.
Insurance company ratings are no different. I recall reviewing ‘traffic lights’ reports of our client base, those lovely red, amber and green categories where invariably our highest trading accounts sat in the amber or even red section. Sadly, almost 80% of our insolvencies arose out of accounts listed in the green tab....!
Risk as they say is relevant but one source of business information I came across in around 2004 readily stood the test of time and raised my spirits substantially in its ability to rate companies correctly and come up with accurate probability of distress. They were pretty good in terms of suggested credit lines too but in truth, no business rating agency on earth is ever likely to match the credit lines a B2B Credit department offers its clients.
Company Watch, at the time a relatively young business information provider approached me and demonstrated their system. I was astonished, not only in terms of the quality and flexibility it offered but also the functionality. The creation of my own and my teams segmented portfolio analysis of database clients, the variable data selections in portfolio management and the unique ability to insert management data into the system and create ‘what-if’ scenarios proved an absolute clincher. It helped of course too that their use of spreadsheets and charts and graphs mirrored much of my own analysis on profitability, asset management and funding of assets.
The diagnostic nature of the tool and its functionality far exceeded anything else on the market and to a large extent still does. Not only that, the H-Score risk rating carries value and accuracy as does the risk rating and probability of distress.
Our management of bad debt and payment default was always pretty good but Company Watch allowed us to hone this into a fine art in segmenting and analysing data more closely, accurately predicting where we could apply brakes or more crucially, step on the gas.
Business data is generally a personal choice but I heartily recommend anyone who may perhaps be seeking alternative choices to give Company Watch a call. Nothing in my 35 years of risk management and business continuity comes close to matching what they offer. If you are serious about risk, I would urge you to take a look  at http://www.companywatch.net/

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