I formed the opinion early on in my credit career that in
order to be successful, I had to deliver tangible value-add; in other words,
either delivering what was required with a degree of panache or better still, exceeding
expectation with a delivery style a bit out of the ordinary, adding value to
information, its content and presentation; providing management reports that
were new, fresh, innovative and not singularly attractive to just one part of
the business, ergo Finance.
To achieve this required a wider field of vision, an
understanding of what makes a business ‘tick’, the integral composites of its
constitution, its markets and how each
activity linked in or worked with others. It meant getting to know what was
manufactured or sold, how, to who, and why. It needed an understanding of its
management and direction, its supply chain, its markets and above all, its
competition.
In construction, one has an idea, the
idea is converted to a plan and a drawing and the base is a foundation. Getting
that base, that platform absolutely correct, is how everything that follows falls
into place.
The next four years spent in Electronic Data Processing
(EDP) provided me with just such a platform and knowledge base.
Sun-up
Mercifully, having missed my first interview due to total
confusion on precisely where Firestone Tyre & Rubber Company were on the
Great West Road and how I should get there, I was offered a second chance and
began working in the computer room in April 1970.
These were early days of mainframe computers (an IBM 360),
IBM 29 card-punch machines, carbonated computer print-outs, and marking cards
with special pencils. All this was totally new and bewildering at first but
once into the swing I began to enjoy not only the computerisation of processes
but the significant additional information that came with it.
Here, I was involved in the preparation and creation of
invoices, credit notes, statements, reminders and the paraphernalia involved in
Sales Ledger documentation. It extended to processing and batching cash
received, bought ledger processing and supplier payments, database management,
product cards and a host of added processes. Toward the latter part of my four
year spell it extended to processing the manual weekly payroll for some 1,000
day and night shift manufacturing personnel and also the complexity of tyre
costing, program fault finding and correction along with some basic
programming.
Week payroll was a critical job that simply had to be run
and completed 100% successfully on a Thursday night; this was critical to
ensure no fall-out with factory staff on Friday morning’s hand out of wage
packets. Firestone operated 24 hours a day with quite a sizeable night shift.
They provided a second canteen in the factory for night workers although
conditions in the factory, more so in the cure department, were less than
palatable. The size of the place was enormous
and took in what is now a plot between PC World (Curry’s) and the Sky buildings
toward Gillette corner. The rear extended all the way to include areas close to
the current Centaur Business Park.
The decades between 1930 and 1970 were heady
days of tyre production and around 2,000 employees worked on the site. I didn't know at the time but I was processing my future father-in-law’s weekly factory
pay packet.
Unlike the Firestone plant in Wrexham in Wales, Brentford factory
buildings were dated, not well ventilated and pretty dark and dingy in many
places. The company was obliged to provide on-site health checks and had a
resident qualified nurse and medical building adjacent to the main office.
Working in EDP provided ample scope for overtime and income
was joyfully higher than working as a lifeguard. It was also quite a young
environment giving rise to great friendships and a pooled sharing of knowledge.
The way in which invoices were generated is worth some mention,
if only to show early signs of computerisation. Client cards would be
pre-punched with the name and address of the distributor or reseller; in those
days, two of the largest I recall were Ruggles and Motorway Tyre Services. These
cards would be housed in trays as would cards for each product category, again
pre-punched with the product name and detail. Our job was to take the correct
client card and composite product cards and on the latter using a pencil, mark
the quantity and pricing. A batch of these would then be given to the card
punch department who would process these where the detail marked with the
pencil would be punched correctly on the cards. These would then be passed
through to the computer room for processing, generally in a large metal tray.
Any card reading errors would be up-turned in the batch and returned for
correction and only when no errors were noted and batch values reconciled would
the invoices be finally generated.
Invoices, like all print outs were on carbonated stationery
that necessitated decollating, trimming and bursting. This was done in a room
adjacent to the computer -room by two separate machines. A decollating machine
separated the carbon, leaving the required number of invoice copy documents
while a trimming and bursting machine (a beast of a machine, noisy and incredibly
dirty,) separated the invoices and trimmed the perforated edges. A face mask
and ear-plugs were certainly advisable when operating these machines in a
closed and confined space.
It was a terrific education in receivables, payments,
finance, production, sales, manufacturing, information technology, marketing
and payroll, all the essential operational blocks of a corporate body. I became
aware of what they entailed and how they worked with each other.
Few companies on that stretch of the Great West Road were
computerised to the same extent although we did occasionally share the computer
facilities of the Rank Organisation which was at the time based in Whyteleafe,
Surrey. The Rank Organisation included Rank Audio Visual which also operated
from premises the Great West Road. This was demolished when Rank vacated in the
late 80’s and the plot, alongside that of Trico-Folberth, now houses the
corporate HQ of Glaxo Smith Kline (GSK).
By late 1973 and early 1974, pressure from new entrants in
tyre manufacture, increased manufacturing costs and pressured gross margin
forced a radical corporate review of people, plant and locations. There was an undeniably
strong case for slowly moving production away certainly from the location in
Brentford to the cleaner and more efficient Welsh factory and by the beginning
of 1974, signs were certainly more obvious.
Here, I guess, were early days of
recognizing growing risk and future paths. By 1979, Firestone was haemorrhaging
money and shut down many of its manufacturing operations including those in
Brentford and Wrexham. In the late 80’s it was sold to the Japanese company
Bridgestone. The ‘Art-Deco’ and protected building frontage was mysteriously
knocked down during a bank holiday weekend and all that remains now are the
brick wall, railings and two gates.
By February 1974 I had begun to look at alternatives and the
close working relationship with the Rank Organisation in all matters computing
provided the next opportunity. It was here that I moved into a more defined and recognised Credit function after a brief spell managing and correcting a number or errors in Sales
ledger routines and data processing. Conveniently, some two years earlier in
1972, I met my now wife who worked in their finance division, operating in
those days some clunky noisy Burroughs machines.
To be continued…….
Next episode: Sales
Ledger Management & Credit - (High Noon).
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