I’m sure I am not alone in feeling a sense of frustration
that provision of goods on open credit terms seems to treated by too many in
Credit as a ‘parlous’ occupation, one in which those dastardly customers will
take one’s goods and simply not pay.
It’s a fact that any post on social or business networks
about such issues as DSO, debt collection, enforcement and prompt
payment codes are guaranteed to elicit huge response, some practical and
sensible with others bordering on obsessive suspicion of debtor intentions.
Throughout my career in credit, I never once thought of them as ‘debtors’,
preferring to call them clients or receivables as this in truth is really what
they are.
Any sensible rational person responsible for receivables knows
precisely why occasions arise and clients fail to pay on time or at all. Almost
every
one of these reasons can be addressed and prevented to allow
frictionless trade, continued profitable supply, extended client relationships
and ease in collection.
Some in Credit are perfectly happy to perform functions and
routines designed to maximise receivables within their own remit but often fail
to act in dealing with issues that are not. Disputes are a part of trade, our
job is to limit these and work swiftly to rectify them. Terms are or should be
a direct Credit responsibility. Credit policy should be written by Credit and
be known to everyone within an organisation. Credit should have set agreed
sign-offs in matters of protracted or difficult client disputes. Credit should
have absolute control of held orders to limit or eradicate them. Absolutely
everything must be done to ensure order flow is uninterrupted. It can generally
be achieved or hugely optimised if one area which has the skill and expertise
(Credit) is given the responsibility.
Not everyone engaged in Credit is given the full range of
tools to perform the function successfully but in every such case, I urge you
to fight your own war and ensure you present unassailable evidence that you can
deliver. If something is broken along the chain and out of your remit, don’t
just sit back and wait for it to be fixed, take a lead and make it part of your
remit or sphere of influence.
When you have full control, you know exactly how much cash
is going to come in and when. I know I did.
In over 30 years, I never once failed
to deliver against forecast having achieved what I called optimised collection
rates. We knew exactly our volume of receipts and overlaying graphs of daily
cash receipts over a month’s cycle over the course of the year was a uncannily
like ‘groundhog day’ but less boring. It was certainly refreshing never to have
a Finance Director ask me how much cash we were expecting and when. This was
based on client terms, known payment cycles, known minimised dispute
percentages, known direct debit clients and control of risk profiles. It helped
to have incentives and commission paid to credit in addition to base salary or
as part of it, in achieving optimised cash collection rates. It could certainly
never have been achieved without the broader remit of Credit.
The CICM has done some terrific things in terms of Prompt
Payment Codes but we must never overlook the fact that we in Credit and indeed
the companies we work for have by far and away the greatest effect in how
clients pay us.
If we deliver good service consistently and as required, apply
ourselves diligently to receivables and have full control of them, getting paid
on time will never be a problem.
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